Writing copy can be like driving a car. There are days when everything is smooth and continuous, some days it can be boring, some days you can get lost and have to find your way back. There will also be days when you run out of gas and can go no further. When or if this happens, it can be very troublesome, particularly if you have a deadline to meet. So how do you make your copy flow? Here are ways you can use:
Use an outline
Before you begin a writing project or an article, write a short, simple outline about the topic. Use headlines, sub-headings and a list of topics under each one. This will serve as a map to help guide you on what to write. This is also a good reference if you wish to have an overview of how the write-up will progress and be unveiled to the reader. This will help make your copy flow just when you need it most.
The outline will also help control your writing. Sometimes you can get carried away by emotions, mood or inspiration. The result – you produce too much content that you probably won’t need to make your copy worthwhile. With an outline, you know exactly the kind of ideas you want to use and exclude those that do not belong.
Use an idea book
Inspiration can strike from anywhere. When it does, you can’t really choose the time or the location. It happened to Michael Jackson once, when he was on board a plane. The music and lyrics to a song came to him but since he couldn’t write music and had no recording device with him, he had to endure the long flight with the music ringing in his head.
It was only when the plane touched down and he could finally record the music that he was able to write the song. The song, titled ‘Muscles’, later on became a hit for diva Diana Ross.
Like Jackson, how often have you been touched by the Muses only to find out that you have nothing to write with because you’re in the middle of a party or putting on make-up in the bathroom?
Make sure that when you’re blessed with an idea, you’re ready. Keep a small notepad in your purse or around your work area. When an idea comes, write it down immediately. Don’t wait. Memory can be very slippery and confusing so don’t rely on it too much. Write the idea down, record it, paint it, illustrate it – anything that will help remind you later. So when it’s time to write, you can make copy flow and not have any problems producing a write-up.
Allow topics to transition
To make copy flow when writing, allow relational progression from one topic to the next. If you have an outline, this is rather easy to do because you have a sense of which topic to write about in the next sentence or paragraph.
Don’t try to impress or worry about grammar… yet
You cannot make your copy flow if you keep getting distracted by other tasks such as editing or proofreading. Forget about these things at first. Your job is to write, so do it and stop worrying about correct grammar or spelling. If you’re using a word processor, making the corrections will be a breeze later. Write as the thoughts come to you and don’t interrupt.
Review what you’ve written
In many cases, when you’re stumped in the middle of an article, you could refresh your mind by going through what you have already written. This will help remind your brain of the message you’re trying to get across.
Write. Just write
Oftentimes, the best way to make your copy flow is to keep writing. Again, worry about the outcome later. You can always go back and make revisions. For now, write what you know, unleash your creativity and keep writing.
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