The 2 most crucial things about your article marketing strategy is to:

  • Just get started, and
  • Make sure that your articles are always high quality.

Getting Your Article Marketing Strategy Started

So … you know you need an article marketing strategy, but you don’t know where to start? The good news is it’s not as hard as you might think. The most important part of any article marketing strategy is that you just begin to do it in the first place, then make it a consistent habit to write and publish your articles on a regular basis.

So many business owners know that they need to be doing article marketing to grow their business online, but something else always seems to take priority.

The second most important thing about your article marketing strategy (besides just doing it at all ) it to be certain that you do it well. Many people go through all the difficulty of building a great article marketing strategy, planning all the different directories that they’re going to submit to and how frequently they’re going to submit, and so on and so on . And then, when they actually submit their articles, their articles are too short, poorly written, and full of spelling and grammatical errors.

By not taking care to put well-crafted content in your articles, and then checking them to make sure that they’re free of spelling and grammatical errors, you’ve just wasted all of the time and effort that you spent putting together your article marketing strategy. If your article is bad, it will not get approved, and your article marketing strategy will have failed before it actually had an opportunity to get off the ground.

Once you have added solid content to your articles then you can start to work on the logistics of your article marketing strategy. And truly, the best strategy, if you’re just starting out, is to find someone who is able to say what they are doing and has found tactics (and built tools) to make executing your article marketing strategy much easier and less time consuming for you.

So, now you have great content for your article and you have found a way to get your articles out there that’s faster than having to do it all by hand. Now, you’re ready for the next step of your article marketing strategy: getting your articles out there.

There are several article directories that you can submit your articles to; one of the largest and most popular article directories is Ezine Articles. You may also want to search for specific niche directories and social networking sites that you can submit your articles to; it all depends on the nature of what you are marketing. For example, if you promote green products or sustainable technologies, then an online community like can offer your business an ideal platform for article distribution. is free to join and allows members to post articles on their blog, which then gets syndicated to various other green sites online and puts your content in front of people searching for information about sustainable living, green living, and organic products and services.

All websites need great content to attract and retain visitors. To achieve this, many webmasters look to content syndication avenues like article directories and RSS feeds for sourcing content that is relevant to their sites and blogs. The more educational and informative your articles are, therefore, the more chance it has of being syndicated throughout other sites and blogs. This creates links back to your site, which increases the “authority” of your site, giving you better search engine ranking and creating more exposure for your business online. Best of all, over time, this process creates an ongoing and FREE source of traffic for your website or blog.

So now you know the 2 things you want to get started with a basic article marketing strategy – write good quality articles and make a habit of submitting them on a regular basis.

How To Get Results Quickly With Article Marketing

You can speed up the article marketing process and grow your business faster using automation and leverage. And you can do this very inexpensively too.

To do this, I recommend using the following strategy outline below:

1) Start a blog – A blog is an ideal platform for getting your articles published quickly and for ensuring that you have complete control over your content. With the right automation system in place, your articles not only get published fast, but they will also be picked up by search engines like Google and shared around social media sites like Twitter the moment your articles are published. For step-by-step tutorials on how to set up a professional business blog with all of the automation systems in place quickly, go here: How To Set Up A Blog

2) Use a proven article marketing system – You can do things the slow way (write articles and manually post them around). Or, you can set up an article marketing system, where you take your articles and then use specific article marketing strategies and tools that automate the execution of your strategy and syndicate your content to a whole bunch of topic-relevant sites in a few minutes with only a few clicks of the mouse. If you are looking for step-by-step training that walks you through how to do your article marketing strategy properly then provides you with all the tools you need to get lots of high quality backlinks, increase your traffic dramatically and improve your Google ranking, check out Web2Mayhem.

I hope you have found the above information useful and I wish you great success with your article marketing strategy.

Julie Warner
Author: Julie Warner

FREE e-book!

Doing Business

in the Digital Age

for the

Micro Business Owner



Join our mailing list to receive the latest news and updates from our team. 

You have Successfully Subscribed!

Share This