Workshop: Web Copy – Leanne Shelton, Write Time Marketing
Are you eager to launch your new website – but your web copy is still incomplete? Or are you unsatisfied with your current web copy and want to give it a refresh?
Perhaps you’re feeling overwhelmed by it all, unsure of what to include, or not feeling confident with what you have put together.
If this sounds like you, then it’s time to take action. Come along to Write Time Marketing’s ‘Write Your Web Copy, Right!’ workshop!
This 2-hour workshop will highlight how to write enticing web copy that will engage your potential customers – and ultimately make you stand out from the crowd.
Taking a hands-on approach, there will be plenty of opportunities throughout the workshop to reflect on your key audience, reassess your ‘why’, and review your current web copy (if applicable).
Some of the topics covered include:
Knowing your audience
Creating relevant content
Having a strong call to action
Proofreading and editing
Avoiding plagiarism and copyright issues
Optimising your content for SEO
What you need to bring:
Your current web copy (if applicable)
A positive attitude!
Cost: 2018 Financial Members – Free, and Casual Attendance – $45 for workshop.
RSVP to: julie@independentbusinessn
February – SEO WORKSHOP
15 FEBRUARY 2018 – SEO WORKSHOP run by the awesome Kate Toon from The Recipe for SEO Success
Cost: 2018 IBNInc Financial Members – Free, and Casual Attendance – $45 for workshop.
RSVP to: julie@independentbusinessn
Our first meeting for 2018 and we are starting off with a fantastic SEO WORKSHOP run by the awesome Kate Toon from The Recipe for SEO Success
Who is this training for? – If you’ve been struggling to grapple the Google Beast this training session is for you.
This training has been designed to help business owners, marketing types, ecommerce store owners, copywriters, designers, and pretty much anybody with a website feel more confident about Search Engine Optimisation.
The training is fine for those with ZERO SEO knowledge but a basic understanding of the internet.
In this session you’ll get:
• An understanding of how Search Engines actually work and what they’re looking for
• A big dose of myth busting around algorithm updates, duplicate content, naughty SEO tactics and more
• Practical, doable tactics to improve your SEO
• Solid trustworthy advice on proven tactics
• A delicious SEO cookie!
And although I don’t like to toot my own horn, I’m an award winning SEO copywriter and SEO consultant who’s helped big brands and small businesses achieve amazing Google results.
In this short juicy training session we’ll crack through..
• What is Google and how does it work?
• Why SEO is the most powerful marketing tactic
• What the different algorithm updates mean and how they affect your website
• The 6 basic steps of SEO success
• How to audit your site
• How to choose the right keywords
• How to write SEO friendly copy
• A live Q&A session, ask me anything
You’ll leave the session feeling more confident about the world of SEO and with some nifty new tactics to try.
A wish for all our members past and present, may all your major troubles be behind you and we hope your business grows to where you would like it to be!
We look forward to 2016, in our new venue and once again seeing all of you.
If you’re fortunate enough to have customers who are rooting for you and your business, you’re probably going to need to train yourself to politely thank them for their ideas and not implement them. If you try to implement every bit of input from your customers, you will quickly lose focus, and you could easily lose a lot more than that. The discipline you need in order to politely reject suggestions from well-meaning people varies widely depending upon your circumstances.
It’s likely that 99 percent of customer suggestions are made with nothing but your success in mind. I think most customers really do want to see you succeed, and most of them would be very proud to say they played a role in it. That’s why if you’re a candle maker and you haven’t been advised to branch into scented candles, you will be soon. And if you’re running a retail bakery, I have no doubt that your customers have made numerous suggestions for diversifying your menu. While some think you should celebrate the decadence of pastries by not even pretending to be concerned about calories and fat, others are probably suggesting you offer more diet-conscious options. Listening to customers is important, but no company has unlimited resources to implement all of the suggestions they receive.
What’s a business owner to do? Thank the customers for their input and then stick firmly to the vision set forth in your business plan.
If you’re worried about offending or even driving people away, explain (firmly) that the growth of your business during its first few years is based on a precise plan. Then, add that you’re keeping any and all suggestions in a file for consideration in the future.
It’s important to differentiate between ideas and feedback; although they’re related, they’re different. If you ever find yourself unsure of which file something a customer has told you belongs in, here’s a quick and simple test. Imagine that you’re a dentist and you’ve just launched your own practice with anxiety reduction as your primary differentiator. Is your customer suggesting that you play a different kind of music? If so, that’s feedback on a part of your business meant to appeal to a specific segment of customers. As feedback, you’d be wise to carefully consider it. But if what your customer is telling you concerns changing the parameters used to determine when a tooth is preserved rather than extracted, that’s something that impacts the core of your business, and it’s an area where your customers are expecting you – not one of them – to be the expert. It’s an idea, and it has the potential to steer you off course and cause you to lose focus.
Do you agree that it is important to say “no” in your business?