More and more webmasters are experiencing the dilemma of how to increase the flow of traffic to their websites. Without traffic you can’t grow your business. It’s as simple as that.
During the past few years many methods have been developed to try and solve this predicament. While many of them work for a while, there are those that do not make even a small impact.
One of the methods that have spawned many success stories in driving traffic to websites is viral marketing. Viral marketing makes use of the tendency of a person to share something they find informative, entertaining or amazing with others.
Many companies try to capitalize on this behavior to spread their products and increase the popularity of their company or their website. Viral marketing makes use of many mediums in enticing this behavior. It might be in the form of an interesting story, an addicting flash game, an amusing video, or other forms of media or communications that try to catch a person’s attention and then motivate that person to forward on the message to others in an ever-growing exponential manner.
For example, you could create a valuable, information-packed viral pdf report that you send out to customers, or, if your company allows people to become affiliate resellers of your product or service, then even make your report "brandable", so that your affiliates can then add their affiliate links to your report and send it on to their prospect lists.
This ingenious form of marketing is typically low cost and is a wonderful tool for any company to utilize. The benefits of a successful viral marketing campaign greatly overshadow the initial cost of developing and implementing this marketing scheme. Any website can benefit greatly from using viral marketing strategies.
The problem, is that it is quite difficult to intentionally come up with a viral marketing campaign that is guaranteed to succeed. There are, however, tools that you can implement on your site which will give your business the possibility of going viral, should your product or service provide users with such positive results and an exciting customer experience that they will feel naturally compelled, motivated or incentivized to tell others about you.
Tell A Friend Script
One of the easiest methods to apply viral marketing to your site is by using a tell a friend script. This is a simple program or script that you can add to your website. Generally, tell a friend scripts are installed in pages where a person can easily send the viral media or link to the page to their friends, family members, work associates, or even their own customers.
The basic concept of a tell a friend script is that a person inputs their name, e-mail address, the recipient’s e-mail address and then sends the media or page link to the intended recipient much like an e-mail with an attachment. As the recipient receives the e-mail he wouldn’t think of the mail a spam mail because he would see the sender’s name as someone that he or she knows and trusts.
Tell a friend scripts eliminate greatly the chances of being blocked because they use the information inputted by the sender. This allows for a wider spreading of this marketing method. It can sometimes be quite sneaky in its use, but it is also very effective.
With the e-mail sent and opened, the sent media will either be read, viewed or played. Also along with the mail would be a brief description of the company or site that sponsors the media sent. This allows for the introduction of either the site, company name or its products. Using a "tell a friend" script like Viral Friend Generator allows you to reward your referrers with a gift (e.g. a downloadable report, or free access to a product of value to the referrer).
Once the recipient has received your message, then the process begins all over again. As more people use the tell a friend script, more and more people will know of the existence of the sponsoring company or site. People who read the ads inside the mail who liked what they see can go and click on the link and visit the site. This drives traffic into the site resulting in greater numbers of potential customers.
Tell A Friend Script Implementation
A tell a friend script is very simple and does not require any complicated programming. In fact, you can copy paste a script and simply put it on an intended page. Finding one is even simpler. All you have to do is go to a search engine and type in the search box “tell a friend script” then press enter or click go.
In the search results page you will see many links that will direct you to a site where you can get a tell a friend script. It is then just be a simple matter of looking and searching for the script that best fits with your plan, then downloading it and installing it on your intended web page.
With a tell a friend script viral marketing strategy you can drive traffic to your site and potentially increase your profits significantly, but also be prepared for the fact that your campaign may not get the mileage that you have expected of it, and it may take some time before it gets spread or shared around. The good thing, however, is that this strategy can be set up once and then be left to run as an automated system, so that, over time, your exposure online increases as more and more people see your ads, then forward your promotional message to others.
Viral Toolbars
Another viral marketing strategy is to use a viral toolbar. This can either be a downloadable toolbar for your browser that allows the owner of the toolbar to incorporate some form of promotional message while providing the toolbar user with useful functionalities, or a service like the Viral URL Shortener that allows you to earn affiliate commissions from shortening your URLs (e.g. for sending messages on Twitter).
If you find a successful viral marketing strategy, then not only will traffic to your sites explode, but the sky will be the limit as far as your potential to make money online goes. Study the successful viral marketing strategies of other companies, experiment with a few viral tools and strategies yourself and you will soon discover what works best for your business.
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