by Julie Warner | Internet Marketing
Some Internet Marketers can get clueless when it comes to unleashing the full potential of paid eZine advertising. One of the most common dilemmas is that whether should the Internet Marketer advertise the product or service he is selling directly to the subscribers of the eZine he is paying advertising for?
This can be a wise method, but with ifs and buts. For one, the advertisement must be compelling and attention grabbing. Secondly, there is no telling if the eZine’s subscribers constantly practice a buying habit until you put some money to find out.
Investing even a small sum of money can be risky to a number of Internet Marketers who are on tight budgets. But in spite of the risk factors, eZine advertising can still be rewarding, if done right.
Thus the solution: the marketer would be wiser if he or she uses eZine advertising to build his or her mailing list. It makes sense, anyway. Since some eZines display more than one sponsored advertisement, you can grab the subscriber’s attention by giving a free or risk-free product or offer through your ad.
When the subscriber clicks on your ad, he or she can opt into your mailing list in exchange for the free offer, which can be a free report or even a trial service.
While you are not making a hard sell through your advertisement just yet, building your list by getting other eZine’s subscribers subscribed to your eZine allows you to follow up with them in the future, as and when you have new offers.
For more tips on how to build, how to grow and how to maximize your profits from your lists, check out eMarketers Club – an online membership site where members learn how to create highly targeted and ultra responsive profit-pulling lists As a special for our valued readers and site visitors, we have secured a complimentary FREE Lifetime Silver Membership Pass to eMarketers Club. This membership is normally valued at $47, but you can access it for FREE today by clicking here: eMarketers Club Free Lifetime Silver Membership Pass.
InternetAdworks
by Julie Warner | Internet Marketing
Whatever the theme of your membership website is, it should always be your main focus. Every piece of written content, audio content or video content should be about the main theme of your membership website. Little side trips into very closely related fields is alright but even very closely related subjects should never detract from the main focus of your site.
When you chose the theme for your membership website, you chose it because it was something that you knew a lot about and/or were (and hopefully still are) passionate about.
I saw a sign in a convenience store not long ago that said something like….we strive to always be kind, considerate and helpful. However, it is hard to remember that the main objective is to drain the swamp when you are up to your ears (cleaned up) in alligators. That is true for owners of membership websites. It really is hard to stay focused on your objectives when you have so many things to distract you from doing what you need to do to keep your website focused on the main theme.
No matter how many distractions you have, you must still keep new, fresh, relevant and timely content on your website that pertains to the theme of your site.
Your ezines and newsletters need to be filled with helpful and useful information. Be sure to continually check for new products that would be helpful to your membership. New products come out daily and you don’t want to fall behind.
You need to make full use of your autoresponder to keep your members informed and to keep them focused on the objective, as well.
Your blog, forum or message board topics can become unfocused and off-topic very easily. They must be monitored daily…maybe even several times each day.
If you’re interested in starting up your own membership site, or turning an existing membership site into a more profitable online business, then check out Membership Marketers Club.
InternetAdworks
by Julie Warner | Internet Marketing
If a person visits your website and leaves, chances are that he or she will not come back, especially if there are no compelling reasons to do so. After all, we all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago.
But the bottom line is that your visitor may not come back to your website again. If 1,000 visitors visit your website, leave and never come back again, you can imagine the amount of potential revenue lost, simply because they do not come back. You could have converted a fraction of the visitors into your customers.
Some may say that creating unique content can keep some of the visitors coming back, but very often, unique content is not the solution. The real, long-term solution lies in converting your visitors into subscribers of your mailing list.
Before your visitor leaves your website, you want to convert him or her into your subscriber via a simple opt-in to your mailing list. You do this by asking for your visitor’s name and email address through your opt-in form.
And if your visitor signs up to be on your mailing list, you can still follow up with him via email. You can get your subscriber to consider your offer, or endorse another offer to him or her.
All in all, you want to convert as many visitors into subscribers as possible and obtain the potential revenue you rightfully deserve – the easy, wise way.
For more tips on how to build, how to grow and how to maximize your profits from your lists, check out eMarketers Club – an online membership site where members learn how to create highly targeted and ultra responsive profit-pulling lists As a special for our valued readers and site visitors, we have secured a complimentary FREE Lifetime Silver Membership Pass to eMarketers Club. This membership is normally valued at $47, but you can access it for FREE today by clicking here: eMarketers Club Free Lifetime Silver Membership Pass.
InternetAdworks
by Julie Warner | Internet Marketing
Affiliate programs are important to membership sites for a number of good reasons. An affiliate program isn’t really a program. It’s a business arrangement.
Affiliate programs are also known as associate programs, associates programs, referral programs and even bounty programs. Most affiliate programs are free to join. Affiliate programs are a way to earn money without producing your own product.
Affiliate programs allow a membership website to generate additional (other than the membership subscription) income by advertising products that are relevant to the site’s theme. For example, let’s say you own a membership website whose theme is golf. You would recommend products that you like yourself like golf books, magazines, videos and golfing gear.
When you have an affiliate agreement with the merchants selling those products, they provide you with affiliate links which you paste into your site. Then when members click on those links and buy those products, you earn a commission. Affiliates programs can earn commissions in three ways: per click, per sale and per lead.
The members on a membership website are helped by the affiliate programs as well. They are given easy access to products that they would otherwise have to search the internet to find.
On the other side of the aisle, you can let other companies post your ad on their sites and pay commissions for sales of your product or memberships. Sure, you may give away 10 percent of your profit to an affiliate; but 90 percent of something is better than 100 percent of nothing. You’ll make up in sales quantity what you may lose in percentage of your own net. It’s quite worthwhile in the long run.
Use your e-zine to advertise your affiliate program. Always encourage your newsletter subscribers to forward the newsletter to a friend.
If you’re interested in starting up your own membership site, or turning an existing membership site into a more profitable online business, then check out Membership Marketers Club.
InternetAdworks
by Julie Warner | Internet Marketing
I am sure that you have definitely come across advertisements that read: “1,000,000 email addresses for $29.99”. And these bulk mail companies can even offer you these names in a CD at your doorstep.
Sure, having 1,000,000 subscribers is the best thing that could ever happen to any Internet Marketer and often sounds too good to be true. But very often, it always sound too good to be true.
What many beginning marketers do not really know is that these bulk companies harvest the email addresses using robots and other wares on the Internet. That is how the 1,000,000 email addresses come about, whatever the amount is.
Now, the really awful part is that if you purchase the so-called 1,000,000 names even at a low price, not only is it a waste of money, you are risking being accused of spamming. It is no longer a surprise how you often receive spam mails on Viagra, OEM Software and things you do not even need in your inbox.
That is so possible, because of the 1,000,000 names, no one knows you or even ask to be subscribed to your mailing list.
On top of that, not all 1,000,000 email addresses are really in use because a portion of them can either be own by the same owners (one owner can own more than 1 email accounts) or are obsolete.
When you read such ads again, tell yourself that it is a waste of money.
For more tips on how to build, how to grow and how to maximize your profits from your lists, check out eMarketers Club – an online membership site where members learn how to create highly targeted and ultra responsive profit-pulling lists As a special for our valued readers and site visitors, we have secured a complimentary FREE Lifetime Silver Membership Pass to eMarketers Club. This membership is normally valued at $47, but you can access it for FREE today by clicking here: eMarketers Club Free Lifetime Silver Membership Pass.
InternetAdworks
