by Julie Warner | Internet Marketing
I am sure that you have definitely come across advertisements that read: “1,000,000 email addresses for $29.99”. And these bulk mail companies can even offer you these names in a CD at your doorstep.
Sure, having 1,000,000 subscribers is the best thing that could ever happen to any Internet Marketer and often sounds too good to be true. But very often, it always sound too good to be true.
What many beginning marketers do not really know is that these bulk companies harvest the email addresses using robots and other wares on the Internet. That is how the 1,000,000 email addresses come about, whatever the amount is.
Now, the really awful part is that if you purchase the so-called 1,000,000 names even at a low price, not only is it a waste of money, you are risking being accused of spamming. It is no longer a surprise how you often receive spam mails on Viagra, OEM Software and things you do not even need in your inbox.
That is so possible, because of the 1,000,000 names, no one knows you or even ask to be subscribed to your mailing list.
On top of that, not all 1,000,000 email addresses are really in use because a portion of them can either be own by the same owners (one owner can own more than 1 email accounts) or are obsolete.
When you read such ads again, tell yourself that it is a waste of money.
For more tips on how to build, how to grow and how to maximize your profits from your lists, check out eMarketers Club – an online membership site where members learn how to create highly targeted and ultra responsive profit-pulling lists As a special for our valued readers and site visitors, we have secured a complimentary FREE Lifetime Silver Membership Pass to eMarketers Club. This membership is normally valued at $47, but you can access it for FREE today by clicking here: eMarketers Club Free Lifetime Silver Membership Pass.
InternetAdworks
by Julie Warner | Internet Marketing
When you are deciding on the theme for your membership site, it is best if you can choose a theme that concerns something you are really interested in…even passionate about. Remember that you will be spending a lot of time keeping your membership informed, keeping your website interesting and keeping relevant and timely content on your website and in your ezine that you send out regularly.
If you choose to start a membership site about…say….dogs. Just dogs in general won’t attract many members. You will need to choose a specific breed….and possibly even narrow it down further. Instead of Poodles, your theme should be; Tiny Toy Poodles, Miniature Poodles, or Standard Poodles, for example. Millions of people are dog lovers and the theme of a specific breed of dog should do well.
If you are really into video or computer games, start a membership site devoted to one specific game… not just video games or computer games in general. People all over the world and from every walk of life get really involved with a specific video or computer game and love to talk to others about the game and give each other hints.
There are thousands…maybe millions…of people who love certain crafts and hobbies. However, those who love to quilt aren’t interested in wood working so your membership site should be about a specific craft or hobby.
Professionals like to talk to other professionals in the same field. Each professional field speaks their own language and find the same things to be interesting, informative or funny. So if you start a membership site for professionals, you should get a good response.
A membership website with the theme, ‘Resell Rights’, should do well, also. This kind of site will need to be kept updated on a regular basis.
If you’re interested in starting up your own membership site, or turning an existing membership site into a more profitable online business, then check out Membership Marketers Club.
InternetAdworks
by Julie Warner | Internet Marketing
Whatever you call them – member only, membership, subscription, or mentor websites, they all have one thing in common. They are bringing in steady and constant cash flow for their owners, month after month, from a few hundred dollars to tens of thousands of dollars. The array of the topics of these websites is endless.
Some of these paid membership sites provide mentoring or coaching, others publish useful articles or information in a particular field or product. Still others publish the results of tests and studies or product reviews. Some membership sites provide specialized service or act as a meeting place for people with a common interest and then there are those that provide step-by-step instructions for such things as painting or music.
All these sites have one thing in common: to access the website (or the best information on the site) you have to pay for it! Which begs the question…why would anybody pay for information on the Internet?
The answer is simple. People buy information that they could probably find for themselves if they looked long enough and hard enough, because they want to save time or because they think the information will be better or more specialized or because the information just isn’t available to them unless they pay for it.
Just a few short years ago it was almost unheard of to charge for access to a website and almost no one was doing it. Today, however, it is the norm and not the exception. Actually we have Internet dating sites to thank for this huge money making opportunity.
The Internet dating industry began with free membership sites that were mostly populated by nerds, weirdoes and perverts. It was quickly discovered that ordinary people would gladly pay to have access to lists where the posters had been screened even just a little. Now people actually expect to pay for access to valuable information.
If you’re interested in starting up your own membership site, or turning an existing membership site into a more profitable online business, then check out Membership Marketers Club.
InternetAdworks
by Julie Warner | Internet Marketing
The Internet is the ultimate ‘equal opportunity employer’. Anybody can start a membership business on the Internet. All that is needed is a subject, a website and the tools to build the site. You can start a membership website business but the question is should you?
Many people that decide to start a home based membership website business are destined to fail because their motivation and expectations are completely unrealistic. Before you attempt to start a membership website business you need to do a reality check.
First, if you really think that you can build a couple of web pages, invest little or no money, time or effort and start making an income tomorrow, you are so wrong. Building a business…any business…takes time. It also takes a monetary investment, a lot of effort and energy, and, above all else, patience, passion for the theme of the website, and a drive for success.
Almost equally important is the need to have realistic economic expectations when undertaking a home based membership website business. A home membership website internet business provides many rewards such as working in the comfort of your own home, avoiding a stressful commute, being your own boss, setting your own hours, no dress code, etc., etc., but anyone that is also expecting instant riches is sadly mistaken.
Study the opportunities of a membership website business carefully. If you have the personal traits required to succeed then select the theme that seems to fit your own particular interests or talents. What is a good choice for one person may be a very poor fit for someone else. The common thread that applies to everyone is that you must passionately believe in what you are doing and anything less than total commitment isn’t enough.
If you’re interested in starting up your own membership site, or turning an existing membership site into a more profitable online business, then check out Membership Marketers Club.
InternetAdworks
by Julie Warner | Internet Marketing
Basically, a free membership site is a site where the user is not charged a membership fee to use the site but is required to supply their e-mail address, choose a user name and password to enter the site, participate in the discussions and activities. Sometimes free memberships are limited to less useful information or access while paid memberships have full access.
A large entity like MSN, for example, allows members to access most things on their sites without the need for any sign in procedure at all but, in order to join a group, you must supply your email address, choose a user name and a password. The use of the site is still free. However, to use MSN as your ISP or to gain enhanced email resources you will be required to pay for it.
In the same way, an individual might start a free membership website. There would be no charge at all to access the site. To gain access to limited information would require supplying an email address, choosing a user name and a password. To gain full access to the site would most likely require payment if the information they are providing merits a fee. Some sites never charge a membership fee and rely solely on selling their own product or promoting products produced by others as a source of income.
Free membership sites very rarely, if ever, supply information that you couldn’t easily acquire on the Internet yourself. An individual who sets up a free membership site doesn’t do it for free so they will be planning to make an income in some way. Usually free membership sites are for the purpose of selling a product or service. Some information will be provided but supplying information is not the main objective.
If you’re interested in starting up your own membership site, or turning an existing membership site into a more profitable online business, then check out Membership Marketers Club.
InternetAdworks
by Julie Warner | Internet Marketing
How would you like to send your commercial emails to people you do not know, but are expecting to receive such mail from you? Wait a minute. That does not sound right. How can this be?
It is simple, if you know what is really going on. Everybody who is on these lists, also known as safe lists, knows that they will be receiving emails from other members. This is possible because that is one of the conditions of their “safe list” membership.
And those who join these lists are willing to agree to this condition because they themselves would want to send out their own commercial emails to the others on the list.
The result: everyone is sending emails to each other but no one is reading them!
It gets worse when some savvy members sign up for the membership using a free or less-frequently-used account to store the useless emails they will never bother to open and read.
Having said that, it is always wiser to start your own mailing list and build it with opt-in subscribers, no matter how tempting safe lists can be or how many members there are in a safe list.
For more tips on how to build, how to grow and how to maximize your profits from your lists, check out eMarketers Club – an online membership site where members learn how to create highly targeted and ultra responsive profit-pulling lists As a special for our valued readers and site visitors, we have secured a complimentary FREE Lifetime Silver Membership Pass to eMarketers Club. This membership is normally valued at $47, but you can access it for FREE today by clicking here: eMarketers Club Free Lifetime Silver Membership Pass.
InternetAdworks
by Julie Warner | Internet Marketing
As the most popular PPC engine available, Adwords is a must when using PPC to pull traffic to your sites. However, as the most popular PPC engine, keywords are often expensive, and a short-run ad campaign can cost an arm and a leg. There are ways to grab more traffic while spending less using Adwords. Let’s look at three tips for doing so.
Tip One: Use Hyper-Targeted Keywords.
Hyper-Targeted keywords are the actual keywords that sell – the ones that indicate your surfer is sitting there, credit card in hand, ready to make the purchase. In general, I use the following three phrases when selling “product”:
- Buy Product
- Purchase Product
- Order Product
And of course, use each of them with all of Google’s features – in quotations and in brackets, for each type of matching. So for instance, instead of just Buy Product, you would use: Buy Product, “Buy Product”, and [Buy Product]. Depending on how hot an item you have chosen, these three primary power words – Buy, Purchase, and Order – can bring you more targeted traffic than you know what to do with, and these are people who are ready to purchase right now!
Tip Two: Use Site-Targeting.
Another feature of Adwords that most users completely ignore is the site-targeting option. Campaigns can be keyword-targeted or site-targeted. The beauty of site targeting is that you can target sites at the top of the organic Google searches. This works better in some cases than others, obviously, but when it works, you end up paying a fraction of the cost for clicks that you would for keyword-targeted campaigns.
For best results, choose a few top keyword phrases and enter them into Google. Look at the first 5 results for each one (or more if you like) and notice whether or not those sites use Adsense. Also notice the Adsense placement – is it near the top of the screen? The top left position is best, but as long as the ads are visible without scrolling the page, that site is a great candidate. When you paste that site’s root into Adwords, it may or may not be approved. If it is an approved site-targeted ads site, you’re in business. Now edit the campaign and change the site’s root out with the direct link you got from your Google search – now only that page will show your ad! Your CPM will be much lower than if the entire site was showing your ads, and you know your traffic is coming from people who searched for the term you entered.
Tip Three: Show the item’s price in your ad.
This one may sound simple, but it can really go a long way towards weeding out expensive clicks that had no intention of converting. In my experience, showing the item’s price in the ad has weeded out approximately 80% of non-buyer clicks. It reduces the total number of clicks, of course, but those clicks are higher quality traffic. This is especially effective if your price is lower than most other prices on the same product elsewhere.
These three little tips will give you an advantage in the Adwords game. Best of luck!
If you are interested in learning different ways of making money online, then check out Web Profits Club – an online membership site where members learn about the best money-making strategies available today and shave years off their online business learning curve. As a special for our valued readers and site visitors, we have secured a complimentary FREE Lifetime Silver Membership Pass to Web Profits. This membership is normally valued at $47, but you can access it for FREE today by clicking here: Web Profits Club Free Lifetime Silver Membership Pass.
InternetAdworks
by Julie Warner | Internet Marketing
Arbitrage, or using PPC (pay-per-click) to drive traffic to your website in an effort to get people to click on your ads, is a tricky, but potentially very profitable tactic for making money online. When using Adwords to drive traffic to Adsense pages, there are a few things to keep in mind. You must find the right balance of content, relevance, and ads to keep Google happy, or else you’ll find your Adsense account banned and your website ignored by Google’s crawler. Worse yet, you may blow loads of money in PPC to find only a fraction of your costs returned in ads. Let’s look at some important factors in finding the right balance for your arbitrage campaigns.
Probably the single most important factor in pulling off a successful arbitrage campaign is relevant content. If the page you send clicks to via Adwords (or another PPC engine) contains relevant content, you are clear. Google doesn’t have a problem with arbitrage itself. Google hates the horrible, nonsensical Adsense scrub sites that clog the internet with gibberish and deliver nothing of value to the users. And who can argue? When was the last time you searched for something important, only to find several sites full of gibberish and ads?
Give the user content, whether a few short paragraphs or something longer, but whichever way you choose to go, keep it relevant. If your page has relevant content, you will probably never hear a peep out of Google.
The next important point is that you find keywords to focus your content around such that your ads deliver the highest per-click payout possible. If you are paying 10 cents per click to bring a user to your site, and the most you get if they click on an ad is 3 cents, you can’t hope to profit. The best you can hope for is that maybe they click two ads before they go and you only lose 4 cents. What’s the point?
There are many excellent tools to assist you in finding high-priced keywords. Google’s keyword analyzer itself is one of the better ones. Setting up an ad campaign and testing keywords through the campaign-creation is another sneaky but useful trick. Aim for keywords that pay at least $4 or $5. Make sure your content page title contains that keyword, and maybe drop that exact keyword once or twice more, while using several related keywords only once each. Google has very clever algorithms, and it’s tough to get this exactly right, but it can be done! Do not oversaturate your page with that one keyword or keyword phrase. Google will ignore you!
Now once you’ve picked your high-price keyword(s) to base your page(s) around, use the same analytical tactics to locate as many keywords and long-tail keywords as possible that cost next to nothing. While less searched than the expensive ones, you can combine a large number of cheaper keywords and come out with plenty of traffic coming into your page. You pay the cheap keyword price for these people, and get paid the high-keyword price when they click on your ads. That’s the name of the arbitrage game.
Hopefully you have a few more ideas about getting some arbitrage campaigns started. Best of luck!
If you are interested in learning different ways of making money online, then check out Web Profits Club – an online membership site where members learn about the best money-making strategies available today and shave years off their online business learning curve. As a special for our valued readers and site visitors, we have secured a complimentary FREE Lifetime Silver Membership Pass to Web Profits. This membership is normally valued at $47, but you can access it for FREE today by clicking here: Web Profits Club Free Lifetime Silver Membership Pass.
InternetAdworks
by Julie Warner | Internet Marketing
One of the biggest problems for new internet marketers is learning how to advertise their products, affiliate products, or websites without spending a small fortune in PPC ads. Luckily, there are several fantastic ways to go about this, some of which can help you to lower the costs of your PPC campaigns while others require no investment at all. Let’s take a look at some of these methods for lowering the amount of investment you need to make when marketing products or services.
First, there are a few great methods for reducing the costs of your PPC ad campaigns. Poorly constructed campaigns can drain your money faster than almost any other form of online marketing, and if you are a beginner, chances are you are making some crucial mistakes that are costing you big time!
Keyword-targeted campaigns are the most commonly used campaigns, so keywords are either your best friends or your worst enemies. Many sources of internet marketing “knowledge” seem to state that giant lists of general keywords are the best route for pulling traffic. While this does pull lots of traffic, short, general keywords are more often than not the downfall of an otherwise good campaign. Lots of traffic equates into lots of per-click costs. General keywords, however, do not generally bring converting traffic. The thing to remember about traffic is this – one highly-targeted potential buyer is worth thousands of non-targeted non-buyers.
Trim your keywords and remove general, slightly-related terms that are only meant to pull more people in. These keywords, in almost every case, will not convert. They will also cost you quite a bit more per click. Go for the long-tail keywords and the highly-targeted keywords. Allow me to explain.
Long tail keywords are keywords that consist of four or more words. Let’s say you’re selling a product to teach people to make money online. “Make money online”, “make money”, “earn money”, and similar search terms are some of the most awful keywords you could possibly use, as these are some of the most over-used and therefore over-priced keywords possible! Use some keyword programs and sites to get some long-tail keywords however, and you may end up with a list with keywords such as “earn more money online today”, “make money as an internet marketer”, “how do I make more money online”, etc. These terms are going to pull less traffic, but if you put together a good number of long-tails, you will still pull a substantial number of hits. The great part is that long-tail keywords are going to cost you substantially less than the general keywords, and therefore you get twice the traffic for half the price.
Highly-Targeted keywords are keywords such as “Buy product”, “Purchase product”, and “Order product”. These terms are very specific, and will bring in those searchers who are ready to purchase a product right now. This is some of the best traffic your site will see!
Site-Targeted campaigns in Google are an often overlooked but highly profitable way of running a campaign. Find the sites at the top of an organic search for your keywords, put them into your site-targeted campaign, and watch those sites’ traffic filter into yours for a fraction of the cost of PPC.
Finally, one of the most effective marketing methods is also free! Article marketing has proven to be one of the best ways to drive quality traffic to your site. The best part about article marketing, aside from being free, is that your articles can bring traffic for months or even years! This is a cumulative effort – the more articles you write and put out there, the more traffic will continue coming to your site. It’s brilliant, it’s easy, and it’s free – give it a shot!
You should now have a few new ideas about lowering your marketing costs and improving the quality of your traffic. Good luck!
If you are interested in learning different ways of making money online, then check out Web Profits Club – an online membership site where members learn about the best money-making strategies available today and shave years off their online business learning curve. As a special for our valued readers and site visitors, we have secured a complimentary FREE Lifetime Silver Membership Pass to Web Profits. This membership is normally valued at $47, but you can access it for FREE today by clicking here: Web Profits Club Free Lifetime Silver Membership Pass.
InternetAdworks
by Julie Warner | Internet Marketing
The topics for successful member only websites are as varied today as…short people, tall people, buying websites, unusual business ideas, selling stocks, paint ball, 2nd wives clubs, financial, dating, fitness, marketing and countless mentoring and coaching sites on almost every topic imaginable and probably a few you can’t imagine or wouldn’t want to imagine.
It takes some work and certainly the right tools to set up a members-only website but the rewards (monetary as well as personal satisfaction) can be huge. Whatever you are passionately interested in or very adept at can be the topic of a members-only website today.
One of the first types of membership sties on the Internet was the online dating site. In the beginning, they were mostly populated with nerds, weirdoes and perverts but as the Internet matured the sites became popular among people from all walks of life. They have even progressed so far as to offer pre-screening of members. Most porn sites are membership only sites.
There are membership sites today that cover just about every area of human interests. Some offer informational or teaching material that is only able to be accessed by site members. Some membership sites are able to be viewed by non members but non-members are not allowed to participate in the activities or post to the message boards on the site. Sites that provide information to find work-at-home jobs, for example, can see the listing of jobs but cannot apply for the jobs unless they are members of the membership site.
There are membership sites that provide instruction is such things as how to play a guitar. The lessons are accessible only to members of the site, although those who are not members can view what subjects are being taught in the lessons.
Membership sites usually accept payment for membership fees by credit card or by personal check.
If you’re interested in starting up your own membership site, or turning an existing membership site into a more profitable online business, then check out Membership Marketers Club.
InternetAdworks
